- All About Salumi
- Nutrition & Health
- In The World
- History & Tradition
in Japan again!
On April 4, 2016 a press conference was held in Tokyo for the launch of the program 'SalumiAmo DOP', which saw the deli meats as protagonists in promotional activities in Japan for the third time. The image chosen for the campaign, which will involve up to 2017 local press/media, operators and consumers - in addition to retail chains and future chefs - is loosely based on the famous movie 'Roman Holiday': for the shooting of the pictures that will represent the whole project, was indeed chosen the garden Via Margutta in Rome, made famous by William Wyler Roman movie. For the occasion, it has been recreated the pleasant conviviality in classic Italian style of one of the most popular moments of consumption.
Nutrition & Health
Italian deli meats are healthier than before, in line with nutritional claims.
Less fat, less salt and more B vitamins. Find out all you need to know.