IVSI was formed to respond to consumer needs for more in-depth information on cured meats and their nutritional impact. The communication tools are directed towards a creation of knowledge in production terms, a nutritional awareness and the communication of cultural aspects both on the Italian and foreign markets.
The Istituto Valorizzazione Salumi Italiani (Institute for the enhancement of Italian deli meats) is a voluntary Consortium, non-profit organization. It was formed in 1985 to respond to consumer needs for more in-depth information on cured meats and their nutritional impact. IVSI unites companies involved in meat production, processing and conservation, associations operating in the delicatessen products sector, Consortia and collective bodies operating in the valorisation or protection of cured meats.
Beyond the creation of value for the sector and the companies operating within the field, the assignment of the IVSI (Institute for the promotion of Italian deli meats) is to deliver complete and correct information on the Italian cured meats.
The communication tools are directed towards a creation of knowledge in production terms, a nutritional awareness and the communication of cultural aspects both on the Italian and foreign markets. Further to communication initiatives in media, health care and for private consumers the IVSI is promoting market researches, technical surveys, product analysis and publishing activities.
In countries like Germany, France, Belgium, Sweden, Finland, England, Brazil, Argentina, Japan, the US, Canada, Russia, South Corea, Hong Kong, Macao and Taiwan programs are developed to create product awareness and to promote the product itself.
Since the beginning, the Institute encourages a unique gastronomical heritage: therefore IVSI collaborates with the Ministry of Agricultural, Food, Forestry and Tourism Policies. Furthermore it interworks with the Ministry of Health and the Ministry of Economy and Finance. It keeps important contacts on district level collaborating with the Regions, consumer associations, with the Council of Agricultural Research and Economic Agribusiness (CREA, ex-INRAN), with the Agency ICE for the export business assistance and the internationalisation of Italian ventures, with the Italian embassies and other organizations and syndicates for promotional purposes abroad.