Who we are

Who we are

The Istituto Valorizzazione Salumi Italiani (Institute for the enhancement of Italian deli meats) is a voluntary Consortium, non-profit organization. It was formed in 1985 in response to the growing need for information from consumers and with the aim of enhancing the image of Italian deli meats. IVSI spreads the knowledge about the production process and economic, nutritional and cultural aspects, both in Italy and abroad, promoting a unique culinary heritage. It collaborates with the Ministries of Agriculture and Forestry, Health and Economic Development, with Italian Regional Authorities, consumer associations, the National Institute of Research on Food and Nutrition (INRAN, now CRA), with the ICE Agency (Foreign Commerce Agency), the Italian Embassies and other organizations and industry consortia.
 

Throughout the country - in addition to communication initiatives aimed at the media, medical professionals and consumers - the Institute has promoted market researches, surveys, product analysis, several events and innovative editorial programs. Abroad, given the need to develop new markets and a wider spread in Europe and beyond, plans for spreading of knowledge and promotion of deli meat products have been developed in Germany, France, England, Sweden, Finland, Belgium, Russia, Brazil, USA, Canada, South Korea, Hong Kong and Japan.