United Kingdom

2010 – Let’s go to SalumiAmo

In 2010 SalumiAmo Europe stopped off in London. The campaign opened with a press conference at the Haymarket Hotel, a marvellous boutique hotel near Piccadilly. Special guests were Giorgio Locatelli, the celebrity chef who has several stars amongst his customers and is considered Britain's most important Italian chef, and Francesco Mazzei, a young cuisine talent who has made a name for himself in London. The launch event was held at the Refettorio restaurant of Chef Locatelli.

During the month of June, the SalumiAmo aperitifs were the leading players at 6 trendy venues, selected from amongst the most popular destinations for foodies and located in the areas where London's Happy Hour comes to life. 1 Lombard Street, located in a former City bank; Mews of Mayfair, in the trendy Mayfair area; The Anthologist, an after-work destination in the heart of the City; The Living Room, located in one of London's most famous restaurant roads; Raoul’s, in Notting Hill made famous by the film bearing the same name; Dover Street, a must for live music fans. And last but not least, a week of tastings at Partridge’s, the historical and renowned delicatessen shop in the King’s Road.

2002 - Italian deli meats meet UK press

In 2002, IVSI presented Italian deli meats in London during the Press Meeting organised by the local Italian Trade Commission (ICE) offices. The meeting saw the presence of about thirty journalists from women's and food magazines, who showed great interest in the speech given by Prof. Giovanni Ballarini, food anthropologist and leading expert in Italian deli meats who explained the history and quality of Italian products, with his famous historical anecdotes. The meeting led to a publication on Italian deli meats coming out the following year.