Canada

2011 - SIAL Toronto exhibition

In May 2011, Italian deli meats were presented at SIAL in Toronto, the most important trade fair for the agri-food sector in Canada and one of the events most attended by North American operators. The Italian Trade Commission (ICE) offered a tasting of Italian deli meats plus information material to spread the knowledge of Italian agri-food products. In addition, at a conference organised in collaboration with ASSICA (Italian Association of Meat Industries) and Federalimentare, IVSI gave a speech on Italian Salumi and “Italian-sounding” deli meats, i.e. products sounding Italian, but not produced in Italy, which exploit Italy's fame.

2005 - "Montréal en Lumière" Festival

In February 2005, Italian deli meats made their début on the Canadian market during the Festival Montréal en Lumière, an event that concentrated all the city's cultural, gastronomic and media activities into just 10 days. The Festival's sixth edition featured Northern Italy and its Honorary President for the gastronomic section was the renowned Chef Gualtiero Marchesi. In this context, during the workshop organised by the Italian Trade Commission (ICE) office in Montréal, IVSI had the opportunity to present and offer some typical Italian deli meats for tasting to an attentive audience of journalists and operators, as a preamble to the eagerly-awaited opening of the Canadian market to a wider range of Italian Salumi.